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How to Choose Clothing Colors That Photograph Well

A practical guide to neutrals, contrast, backgrounds and color combinations for everyday photos.

August 10, 20267 min read
How to Choose Clothing Colors That Photograph Well

A color can look very different in a photograph than it does in person. Lighting, the background and the phone camera's processing all affect the final result. Instead of searching for one universally flattering color, think about how the entire scene works together.

Start with the background

Look at the dominant colors in the location before choosing an outfit. Cream walls, dark furniture, greenery and colorful city backgrounds all create different levels of contrast.

An outfit usually becomes easier to see when it does not completely blend into the background.

Use neutrals for consistency

White, cream, black, beige, grey and navy are popular in photography because they are easy to combine and generally do not compete with the environment.

Texture can keep neutral outfits interesting. Denim, knitwear, cotton, linen and structured fabrics reflect light differently even when their colors are simple.

Try muted colors before very bright colors

Muted green, burgundy, dusty blue and soft brown often photograph more predictably than extremely saturated shades.

Strong colors can still work beautifully, but they may reflect color onto nearby skin or walls when the lighting is intense.

Pay attention to contrast

Dark clothing against a dark room can lose shape, while very light clothing against a bright window can lose detail.

A little contrast between outfit and location helps preserve the silhouette and makes the photograph easier to read.

Check the image rather than trusting the mirror

Phone cameras automatically adjust white balance, brightness and contrast. This means an outfit may appear warmer, cooler or brighter in the photograph than it looked in person.

Take a quick test photo before committing to a full set. A small change in position or lighting may fix the color more effectively than changing the outfit.

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